IBM Social Media Analytics: Analyze social media data to improve business outcomes
sponsored by IBM

Social media offers a seemingly endless amount of personalized consumer data—the biggest issue comes from the organization of the information. Social media analytics offers a solution.

This new technological platform analyzes social media impact across a wide range of critical functions such as marketing, consumer service, product development, and supply chain. Social media analytics helps organizations be more precise and responsive to customer demands and opinions.

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