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IBM Social Media Analytics: Analyze social media data to improve business outcomes

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Social media offers a seemingly endless amount of personalized consumer data—the biggest issue comes from the organization of the information. Social media analytics offers a solution.

This new technological platform analyzes social media impact across a wide range of critical functions such as marketing, consumer service, product development, and supply chain. Social media analytics helps organizations be more precise and responsive to customer demands and opinions.

Vendor:
IBM
Posted:
15 Oct 2013
Published
15 Oct 2013
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.