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IDC White Paper: Content Analytics and the High-Performing Enterprise
Information has become the lifeblood of today's organizations. We need to know what our customers are saying or our competitors are planning. Above all, we need to mine all of our information to get a full view of our business. This vital information is contained in text — the documents, the email messages, the comments in the media or on social forums.
View this resource to learn how to improve your content. It defines content analytics and outlines what you can do to improve your customer communication.