It's all about the customer: How today’s ECM technologies can enable insurers to make the move to customer-centricity
sponsored by IBM

Insurance markets continue to change, becoming more global and competitive, with narrower margins and increasingly demanding regulation. Advances in communications and information technology are resulting in the emergence of a wider range of distribution channels and a more discerning and fickle customer.

This white paper fleshes out some of the key business and information technology trends and issues facing insurance markets. It reviews how insurers can respond through processes, distribution and the customer’s increasing desire for self-service, but also highlights the need to communicate quickly with friendly, knowledgeable staff.

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