Innovation is vital in retail as new companies rise, iconic brands fall and retailers everywhere strive for growth and prosperity. Mobile devices – which enable price comparisons, product research and online shopping – have put power literally in the hands of consumers.
What does this mean for your business? Data is the key to gaining insight that can lead to innovation. Online behavioral data can help you understand consumer buying behaviors and predict future actions. This resource explains how you can handle the sheer complexity of data.
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