Customer-centricity is not a new concept, but it has taken on increasing importance in today’s business environment, marked by empowered consumers who want to interact with a brand on their own terms. For many organisations, the challenge lies in ﬁnding innovative ways to capture the “voice of the customer” and infuse customer insights across all business functions, from the point of sale to the call centre, in order to create business value.
View this resource to learn more about embracing the role of the customer. It outlines how to create a new customer focus to translate into real value for your business and secure your standing as a strategic player.
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