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Harvard Business Review Success Story with Crafter
Harvard Business Publishing has remained successful because of its ability to develop new and innovative products, foster community around existing products and services, and attract new audiences to its Web sites. Over the past few years HBP faced a host of challenges because of its digital publishing enterprise.
By deploying a highly flexible, scalable and reliable WCM solution, HBP was able to expand its publishing activities, improve its online presence, drive site traffic and realize its full revenue potential.