Proactive Customer Engagement
sponsored by Genesys-Angel

Modern customer experience management (CEM) requires successful management of many interconnected channels - a negative experience on one channel can impact all others. To avoid this, savvy companies are taking a proactive approach to customer communications by focusing on customer engagement and personalization.

In this research report from the Yankee Group, explore how to achieve successful customer engagement management across the entire customer lifecycle by leveraging the right tools and integrating communication channels.

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