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T Mobile Testimonial: Value of HP SAP HANA solution in understanding your customers

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In this interview with Erez Yakoni, SVP, CIO, T-Mobile USA, delve deeper into the importance of understanding your customers. T-Mobile was trying to balance driving value into their customer base while still paying attention to churn rates and the erosion of revenues.

T-Mobile attempts to give their customers new, innovative things- one being the use of mobile data. In order to uncover which customers in the customer base were a right fit for that type of offer, T-Mobile needed to implement analytics to sift through some fairly heavy data.

Continue on to discover how they were able to successfully accomplish this through the use of SAP HANA and the benefits such a tool can offer your organization.

Vendor:
Hewlett-Packard Company
Premiered:
23 Sep 2013
Language:
English

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