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7 Tips for Website Personalization
Customer expectations are higher than ever - they expect to find the information they're looking for on your website right away, regardless of the device they're using. To keep up with these rising demands, savvy companies are moving away from a one-size-fits-all approach to Web content, and are proactively managing the online experience based on specific user profiles and behavior.
But is delivering personalized content to customers a lot of work? Do the benefits outweigh the effort needed?
Access this resource for a close look at Web site personalization, and explore the tools you need, advice for strategy, and benefits of providing user-specific content to your customers.