Cincinnati Zoo transforms customer experience and boosts profits
sponsored by IBM

Cincinnati Zoo takes pride in the fact that it has the lowest public subsidy of any zoo in Ohio and generates more than two thirds of its $26 million annual budget through its own fundraising efforts. In challenging economic conditions, the Zoo wanted to reduce its reliance on subsidies even further by increasing visitor attendance and
revenues from secondary sources such as membership, food and retail outlets.

View this resource to learn more about how the zoo's management decided to improve the value of each visit. By providing customers with a transformed experience, they strengthen their profits as well as their business. Find out how analytics helped the managers gain better insight by reading this resource now. 

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