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BEYOND CLOUD...THE AGE OF THE CUSTOMER How the convergence of key tech trends is changing business forever
What exactly is digital convergence?
Think of your business’ digital presence – you probably have social media channels, a website and a mobile website, at the very least. Then there are the other forms of digital interaction you have with them, whether or not they are visible to the customer – email, your CRM system, your payment systems, maybe SMS and newsletter campaigns and so on.
Digital convergence is the shift towards unifying these technologies, so you can glean unprecedented insights from them and better manage the customer experience. Check out this informative paper to explore how you can move your business beyond the cloud and into the way of future IT.