ICBC Builds Cutting-edge Contact Center as Part of their Customer-Centric Strategy

ICBC Builds Cutting-edge Contact Center as Part of their Customer-Centric Strategy

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As Canadian insurer ICBC realized, staying competitive in today’s business world means earning and maintaining customer trust and loyalty. So how was ICBC able to better support customer engagement and improve brand perception?

This case study reveals how ICBC built a flexible, cutting-edge contact center as a key part of its customer-centric strategy, enabling the company to improve routing flexibility, increase customer satisfaction, and more.

Vendor:
Genesys
Posted:
13 Sep 2013
Published:
31 Dec 2012
Format:
PDF
Length:
4 Page(s)
Type:
Case Study
Language:
English
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