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Managing the Customer Experience
This classroom examines the customer experience management (CEM) landscape. Access three lessons to learn how e-commerce and content management systems can contribute to a positive customer experience. Dive deeper into this educational environment to uncover tips for using social media to improve the customer experience, and formulating an effective CEM strategy and CEM and social media analytics technology.
SpeakersAndre P. Politzer President, Majestry
André Politzer has over 30 years of experience building business performance and customer loyalty in the high net worth income (HNWI) market. He has championed the science of customer loyalty by personalizing a brand through meaningful relationship building so companies get to know their customers genuinely, speak to what impassions them, and add value to their products and services. André’s expertise encompasses brands in the finance, travel, hospitality, and mobile industries.Kim Proctor Digital Experience Consultant, Customers That Click
Kim Proctor is the Founder and CEO of Customers That Click, a customer experience consulting firm. Kim has 17 years of professional experience and loves to help companies get to the next level of business success through a focus on better customer understanding and communication. A few of her specialties include: optimizing the digital experience, increasing customer retention and improving customer engagement and word of mouth.