Managing the Customer Experience

Managing the Customer Experience

Cover

This classroom examines the customer experience management (CEM) landscape. Access three lessons to learn how e-commerce and content management systems can contribute to a positive customer experience. Dive deeper into this educational environment to uncover tips for using social media to improve the customer experience, and formulating an effective CEM strategy and CEM and social media analytics technology.

Speakers

Andre P. Politzer President, Majestry

André Politzer has over 30 years of experience building business performance and customer loyalty in the high net worth income (HNWI) market. He has championed the science of customer loyalty by personalizing a brand through meaningful relationship building so companies get to know their customers genuinely, speak to what impassions them, and add value to their products and services. André’s expertise encompasses brands in the finance, travel, hospitality, and mobile industries.

Kim Proctor Digital Experience Consultant, Customers That Click

Kim Proctor is the Founder and CEO of Customers That Click, a customer experience consulting firm. Kim has 17 years of professional experience and loves to help companies get to the next level of business success through a focus on better customer understanding and communication. A few of her specialties include: optimizing the digital experience, increasing customer retention and improving customer engagement and word of mouth.

Vendor:
SearchCRM
Posted:
02 Oct 2013
Premiered:
02 Oct 2013
Format:
Multimedia
Type:
Virtual Environment
Language:
English
Already a Bitpipe member? Login here

Download this Virtual Environment!

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy