This book ntroduces the concept of digital presence and how it applies to your company or brand. It also speaks to the dreaded Digital Presence Deficiency.
It also discusses the idea of your digital presence, the components it entails, and how to evaluate your current situation. It explains the need to recognize any shortcomings and how you can properly carry out your message for your consumers.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines