You probably hear the terms "user experience," "UX," and "usability" on a daily business in the technology world, as the majority of new devices and applications are designed with ease of use as a main concern. Application developers know that user experience is a priority, but many still see it as a burden - something that adds more time, testing, and effort to the development lifecycle.
But usability shouldn't be something thrown to the wayside because you don't have time for it.
In this brief video, hear from Steve Krug, author of Don't Make Me Think, as he discusses the importance of user experience and usability testing. Learn how you can improve the apps and sites you design and build, without breaking the bank or increasing your time spent on development.