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Forrester: Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
In today’s world, with the customer holding the power, what will give any organization the competitive advantage over their competitors will be their ability to successfully engage with the customer. Unfortunately, legacy organizational silos have resulted in technology silos, where each system exists in a vacuum, not connected to the rest of the customer experience management (CXM) ecosystem.
Access this in-depth Forrester report to learn how the integration of web content management (WCM) and CXM tools- both on premises and in the cloud- aid in the support of a rich, contextual multichannel experience.