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How Top Performing Retail Organisations Embrace Web Content Management & Ecommerce Integration
Retail companies rely on digital marketing technologies more than many other businesses, so addressing rising customer expectations for e-commerce is a top concern for the industry. Customers want timely, personalized, channel-appropriate communications, and to deliver that, your company needs an effective web content management (WCM) system.
How are successful companies actually leveraging WCM to deliver engaging web content? Turn to this research report to find out.
Read now to explore how top performing retail organizations are aligning WCM with other internal systems to create innovative e-commerce experiences.