How to Put Customers at the Center of Your Business
sponsored by IBM

Customers today aren't just empowered - they're in power. So how do you give them the exceptional experiences they want, when expectations are so high?

In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace.

Topics covered include:

  • New strategies sellers should adopt to align themselves for buyer-centricity
  • New ways to perfect the customer journey—from awareness to advocacy
  • Why delivering the perfect order is important in an omni-channel world
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