sponsored by ComputerWeekly.com
Posted:  27 Aug 2013
Published:  27 Aug 2013
Format:  PDF
Length:  22  Page(s)
Type:  Essential Guide
Language:  English
ABSTRACT:

 

 

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, this study from Accenture reveals,

 

The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.

 

Key findings include:

  • CMOs believe IT doesn’t make the marketing function a priority.
  • More than thirty percent of CMOs believe IT keeps marketing out of the loop and does not make time and technical resources available.
  • Thirty six percent of CMOs say IT deliverables fall short of expectations.
  • Forty six percent of CIOs say marketing does not provide an adequate level of business requirements.
  • Despite CIOs appearing more open to engaging with CMOs, only 45 percent of CIOs say that supporting marketing is near or at the top of their list of priorities.

 

The report shows how CMOs and CIOs can bridge the gap and work more effectively together.

 

Click on the button bellow to download this report

 

 






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