How can you capitalize on a new media environment and establish a clear brand identity, earn and retain customer loyalty, and close each sale? You must create a consistent, integrated shopping experience across multiple channels. You need to analyze information to anticipate customers’ needs and offer products or services based on customer demographics, location or past purchase history.
The most successful retail businesses strive to anticipate what customers want—and they adapt product sourcing, flow, locations and volumes in near–real time to respond to predicted demand.
Current and emerging technology can help retailers achieve three key goals:
- Deliver a smarter shopping experience
- Create smarter merchandising and supply networks
- Improve margins through smarter operations
This e-book examines how forward-looking retailers meet these challenges and how IBM Informix software serves as the right data management framework to help retail organizations make the right offers to the right customers at the right time.