sponsored by IBM
Posted:  29 Aug 2013
Published:  29 Aug 2013
Format:  PDF
Length:  8  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

Many companies spend months on demographic research, product testing and marketing analysis before initiating big advertising and marketing campaigns designed to appeal to new customers.  The key to customer retention lies within the customer service departments.

 

This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience.






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