Customer Analytics for Dummies

Customer Analytics for Dummies

Cover

Customer analytics helps turn big data into predictive insights to acquire customers, grow lifetime value, and retain customers. But as the overwhelming influx of data grows, it’s becoming more challenging to capture, analyze, and act on that data.

Access the following ebook to learn more about the new struggle with big data, and discover how to leverage technology like customer analytics to help derive better insights from these sources.

Vendor:
IBM
Posted:
29 Aug 2013
Published:
29 Aug 2013
Format:
Multimedia
Length:
51 Page(s)
Type:
White Paper
Language:
English
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