Research shows big data paying off for big companies
Tom Davenport of the International Institute for Analytics (IIA) and Jill Dyché of SAS, the leader in business analytics, evaluate how 20 large firms have deployed analytics to generate value from their big data assets.
Research participants included AIG, Bank of America, Caesars Entertainment, Carolinas Health Care, CIGNA, Dell, Discover, Fidelity, GE, Macys.com, Schneider National, Sears, T-Mobile, UnitedHealthcare, UPS, Verizon and Wells Fargo.
The report found that transforming organisations through analytics requires new skills, leadership, organisational structures, technologies and architectures. Most organisations surveyed are augmenting existing analytical staff, adding data scientists with IT capabilities who can manipulate big data technologies. Solid knowledge of data architectures, data quality, and master data management hubs are just the beginning for firms pursuing big data as a long-term differentiator..
This independent research study was conducted by Tom Davenport and Jill Dyché, and was sponsored by SAS.
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The International Institute for Analytics (IIA) was created to bring a common organizing language and ‘experienced-based’ research to the growing business analytics industry. Its mission is to meet the research and decision-support needs of business and analytics leaders and their teams as the focus on analytics as a competitive differentiator increases.