Hasbro toys with global enterprise digital asset management system

Hasbro toys with global enterprise digital asset management system

Cover

The classic toy Mr. Potato Head recently got a make over, and so did his creator Hasbro. The company is reworking its enterprise digital asset management system to make sure advertisements do not get mixed-up as the toys are shipped internationally. 

View this white paper to learn how Hasbro moved from a simple toy manufacturer to a "branded play company," by implementing enterprise content management. Find out how they streamlined processes along with other benefits from ECM by reading this resource now. 

Vendor:
OpenText
Posted:
21 Aug 2013
Published:
21 Aug 2013
Format:
PDF
Length:
2 Page(s)
Type:
White Paper
Language:
English
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