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Why Marketers Need Data Visualization

Cover

Marketing organizations house a plethora of data that is dispersed amongst various systems, in numerous formats, and stored in departmental siloes. What these organizations need is something that will put together all the pieces of the puzzle – such as data visualization.

Inside, explore how data visualization enables you to:

  • Get the right messages to the right customers
  • Drive revenue growth, and
  • Manage marketing performance to do more – better – with less.

Gain insight into each of these three benefits and discover exactly how data visualization can help you achieve them.  

Vendor:
SAS
Posted:
22 Aug 2013
Published:
30 Apr 2013
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.