This resource is no longer available
Podcast: The Total Economic Benefits of the IBM Worklight Mobile Application Platform
How much can organizations expect to save by investing in a mobile application platform? IBM commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) that enterprises may realize by deploying IBM Worklight.
Using an established methodology and based upon actual customer experiences, this podcast details the economics of the IBM Worklight mobile application platform and the key factors that informed Forrester’s conclusion of a 363% Five Year ROI. These factors include:
• The six types of benefits associated with the Worklight mobile application platform
• Key factors affecting both benefits and costs
• Interview highlights of Worklight deployments
• Complete model assumptions and results, including five-year cost and benefits cash flows
Join this podcast and learn how IBM Worklight mobile application platform can help you efficiently build, run and manage mobile applications.
SpeakersEd Brill Director, Mobile Enterprise Marketing, IBM
Ed Brill is Director, Mobile Enterprise Marketing at IBM. Brill is responsible for IBM MobileFirst, the industry's most comprehensive portfolio of solutions for enterprise mobility -- "the business of mobile". Brill and his team drive demand and market execution responsibility for the market management of IBM's entire portfolio of mobile software and services. Brill recently authored the Opting In: Lessons in Social Business, endorsed by industry analysts and software executives.Jan Sythoff Consultant, Forrester Research
Jan has worked as a consultant with Forrester since early 2011 as part of the Total Economic Impact team. He has also authored a number of reports in the mobile communications market including location based services, app stores, mobile advertising and mobile enterprise. Jan has spoken at a number of conferences including Mobile Congress and Mobile Enterprise World as well as a number of client events such as marketing seminars.