Big Data's Biggest Role, Aligning the CMO & CIO: Greater Partnership Drives Enterprise-Wide Customer Centricity
sponsored by SAS

As more businesses strive towards customer centricity, the relationship between CIOs and CMOs becomes more important. With a wealth of unstructured data to exploit, marketing and IT need to come together in order to define a data management strategy and execute successful customer-centric programs - but it's not always easy.

In this comprehensive resource, explore the results of a survey of 237 senior marketers and 211 senior IT executives on the state of the CIO/CMO relationship, and how to overcome the challenges of big data to partner on priority projects.

Read on for the full survey data on topics such as:

  • Key attributes of a customer-centric organization
  • How data impacts marketing and IT operations
  • Data analytics tools and platforms
  • And more
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