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Barriers and Benefits: Unlocking Knowledge to Engage Customers
Gartner’s latest global survey of 2,335 CIOs shows that retaining customers is the most important business priority following corporate growth. At the point of interaction, employees and systems engaging customers don't know about their preference and needs, and if they're happy at the end of the inquiry. It's a challenge for companies to be able to respond quickly and accurately to customer needs.
This report outlines the results of a new survey on customer centricity. It presents a path to achieving customer satisfaction by breaking down information.