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The Social Dimension of Business Analytics Extracting Value From the Voice of the Customer
As marketing departments ramp up their social media efforts, they find themselves swimming in a mountain of new data about existing and potential customers – wall posts, “likes,” Tweets, and comments that contain vital nuggets of insight about how people behave, and what they think, want, and need.
As social media is a two-way dialogue, organizations need to strengthen and tune the voice of the company via its social media and marketing outlets to spur more positive conversations and initiate beneficial actions. View this resource to find out how you can improve your social media efforts.