This resource is no longer available
Growing Revenue with Smart Marketing
Today, customers are armed with more information than ever before when it comes to making a purchasing decision (thanks to the Internet), which has drastically overturned the traditional commerce cycle. Businesses must adapt to the age of the empowered customer, and adjust their revenue cycle - by focusing on integrated sales and marketing.
In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.
Also, read now for an in-depth look at how marketing automation technologies can optimize your marketing capabilities to capture new clients and grow existing sources of revenue.