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The Role of Data Integration CRM
Most companies realize the value of collecting customer data, but they're faced with many challenges when trying to analyze and translate that data into actionable insights. To overcome these issues, savvy organizations are combining data mining technology with their CRM efforts - especially online programs.
This e-guide explores the significant role of data integration in electronic customer relationship management (e-CRM) analytics. In the first article, industry experts introduce e-CRM, provide a foundation for their research, propose hypotheses, and present their new framework. In the second article, those experts detail their research methodology, and discuss findings and organizational implications.