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CRM Chat: The Role of Trust in CRM Strategy
Great customer relationships, like all relationships, are built on trust. Your customer needs to trust the company, and your company needs to trust your data. Modern customers have the upper hand thanks to a wealth of product and company information available to them, and can switch to a new brand at a moment's notice - so how do you gain and keep their trust?
In this video, hear from CRM execs as they discuss the role of trust as a cornerstone of a successful CRM strategy. You'll learn how to create trust between your employees, your data, your customers, and their peers by:
- Delivering personalized, relevant customer experiences
- Empowering your service reps with the right info at the right time
- Leverage social media to improve brand reputation
- And more