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CRM Chat: VUCA- What is it and Why Does it Matter?
Businesses today are inundated with data from a variety of new sources - especially from a customer standpoint. Social media, comprehensive customer relationship management (CRM) tools, and mobile applications provide a wealth of information about your customer that was previously unknown.
While this deluge of data presents a huge opportunity, it can also be overwhelming. How can you make the most of this information without drowning in data?
In this brief webcast, hear from CRM experts as they discuss dealing with the big data explosion in terms of customer data. Explore the concept of VUCA - velocity, uncertainty, complexity, and ambiguity - and learn how to take this unstructured data and make it work for you.