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CRM Chat: The Evolution and Future of CRM
You've heard the terms "CRM" and "CEM" - customer relationship management and customer experience management, respectively - but do you really know the difference between them? Is there actually a difference?
Check out this short video to hear from CRM experts as they discuss the differences between CRM and CEM. Discover how CRM practices have evolved to include and focus on CEM.
Learn about the latest technologies that enable businesses like yours to provide more personalized, engaging customer experiences and what it takes to foster long-term customer relationships.