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Social Media and Business Intelligence: Creating the Integrated Customer Hub
Social media usage has grown exponentially, and businesses need to find a way to leverage their social footprint. An urgent need has emerged to connect the information generated through social data with existing customer information and integrate it with data management systems.
Consult this resource to find out how you can optimize your social strategy to leverage social insights and existing private data, enable your organization to create new outreach efforts, new products and campaigns.