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Best of Need or Best of Breed? The (Real) Road to Digital Maturity
When it comes to customer engagement, does a single-platform, fully integrated suite provide capabilities that optimally meet current requirements? Or does even a partial best-of-breed approach provide more flexibility toward achieving digital maturity?
This white paper compares a unified, cloud-based customer engagement platform (CEP) with integrated capabilities to best-of-breed, multi-vendor environments that require ongoing custom integration at one or more point solutions. Commentary and guidance from real-world practitioners are provided to answer questions that are top-of-mind for marketers:
- What is digital maturity, and why is it important to my organization?
- Why do multi-vendor approaches overload my customer engagement environment with unnecessary functionality?
- What are the specific benefits of choosing a complete digital marketing solution?