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Top 3 best practices for multi-channel marketing

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Optimizing a multichannel customer engagement model is a challenging endeavor.

  • Which channels are customers using for research; which to compare; which to buy?
  • How does experience in one channel affect behavior in another? 
  • How is it measured? 
  • How is it leveraged?

Forrester Research conducted a study that revealed 3 practices of mature multichannel marketing companies. Discover what they are in this research report.

Vendor:
Sitecore
Posted:
05 Aug 2013
Published:
31 May 2012
Format:
PDF
Type:
Research Content
Language:
English

This resource is no longer available.