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Top 3 best practices for multi-channel marketing
Optimizing a multichannel customer engagement model is a challenging endeavor.
- Which channels are customers using for research; which to compare; which to buy?
- How does experience in one channel affect behavior in another?
- How is it measured?
- How is it leveraged?
Forrester Research conducted a study that revealed 3 practices of mature multichannel marketing companies. Discover what they are in this research report.