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CRM: The Integration and Consolidation Payoff
To move ahead with CRM, especially when social networking is concerned, companies must integrate consumer data and support seamless interactions with employees who can build solid customer relationships. This strategic approach calls for the combination of sales force automation, supply chain management, financial management, human resource management and more – with a centralized data repository at the heart.
Considering that multitude of moving parts, a formal plan of action is essential.
In this e-guide, find out why companies that approached social CRM with a prescribed strategy found a higher level of success than those that did not. Read on to learn how Mohegan Sun consolidated CRM across sales, service, and marketing to optimize odds of success.