This resource is no longer available
Social CRM: Create an Actionable Customer Strategy
Social media has drastically increased the amount and type of customer data available to companies - you can now see what your customers are saying about your product, what sites they visit, what complaints they have, and much more.
But what role does your business play in the social sphere? How can you leverage this data to improve customer relationships grow business?
In this resource, explore how you can incorporate social media into your customer relationship management (CRM) strategy to better understand, serve, and communicate with your customers. Read on and you'll learn how to create a comprehensive customer interaction plan utilizing social and digital channels, as well as:
- Risks associated with social CRM
- How to integrate data into marketing and CRM programs
- Tips for maximizing your social media investment
- And more