Managing Sentiment Analysis
sponsored by Hortonworks

Today's customers share many of their opinions about products and businesses on social media websites, blogs, and online reviews - information known as sentiment data. While this data can be incredibly useful for customer-focused companies, capturing and analyzing that sentiment data isn't always easy.

Watch this brief video to learn how Hadoop can help you use sentiment analysis to understand how customers feel about a new product launch, enabling better business decisions in real-time and in the future.

Learn through the example of customer sentiment in the days leading up to and following the release of a blockbuster film, and discover how this data could be leveraged to better promote the movie's launch.

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