This resource is no longer available
Hortonworks Clickstream Video
Clickstream data - the data trail a user leaves when visiting a site - is extremely valuable for companies, as it can provide insights into customer behavior and web content. However, when a large website can generate gigabytes of clickstream data a day, managing and analyzing that information can be quite difficult.
In this brief video, learn how a distributed Hadoop platform allows you to process large amounts of clickstream data so that you can optimize the user path, improving your website to reduce bounce rates and increase conversion.
Watch now to learn the three easy steps to user path optimization and discover how to roll out a better web experience for your customers.