sponsored by Sitecore
Posted:  25 Jul 2013
Published:  23 Jul 2012
Format:  PDF
Length:  2  Page(s)
Type:  Case Study
Language:  English

easyJet, Europe's leading airline, was struggling with a web content management system (CMS) that couldn't offer meaningful customer personalization, which made it difficult to provide relevant content for each site visitor. The airline knew they needed to make a change in order to achieve high levels of customer service.

Check out this brief case study to see how easyJet implemented a new CMS that allows them to personalize the homepage for every visitor and make travel planning easier for all their customers. Discover the benefits they experience from this strategy, including significantly improved conversion rates, by reading now!

Content Management | Content Management Software | Content Management Systems | Web Content Accessibility | Web Content Management

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