easyJet – experiences significant increase in conversions using Sitecore to personalise its home page

easyJet – experiences significant increase in conversions using Sitecore to personalise its home page

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easyJet, Europe's leading airline, was struggling with a web content management system (CMS) that couldn't offer meaningful customer personalization, which made it difficult to provide relevant content for each site visitor. The airline knew they needed to make a change in order to achieve high levels of customer service.

Check out this brief case study to see how easyJet implemented a new CMS that allows them to personalize the homepage for every visitor and make travel planning easier for all their customers. Discover the benefits they experience from this strategy, including significantly improved conversion rates, by reading now!

Vendor:
Sitecore
Posted:
25 Jul 2013
Published:
23 Jul 2012
Format:
PDF
Length:
2 Page(s)
Type:
Case Study
Language:
English
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