sponsored by Sitecore
Posted:  25 Jul 2013
Published:  23 Jul 2012
Format:  PDF
Length:  2  Page(s)
Type:  Case Study
Language:  English
ABSTRACT:

easyJet, Europe's leading airline, was struggling with a web content management system (CMS) that couldn't offer meaningful customer personalization, which made it difficult to provide relevant content for each site visitor. The airline knew they needed to make a change in order to achieve high levels of customer service.

Check out this brief case study to see how easyJet implemented a new CMS that allows them to personalize the homepage for every visitor and make travel planning easier for all their customers. Discover the benefits they experience from this strategy, including significantly improved conversion rates, by reading now!






BROWSE RELATED RESOURCES
Content Management | Content Management Software | Content Management Systems | Web Content Accessibility | Web Content Management

View All Resources sponsored by Sitecore

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement