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Deliver omni-channel shopping: using data management and analytics in consumer industries and retail
Consumer industries and retailers operate in hyper competitive environments, serving consumers who are more informed, critical, and connected than ever before. In, fact, they are often more informed about products and offerings than company’s own employees.
To survive and thrive in today’s challenging business environment, consumer industries and retailers must manage and analyze information in new and more powerful ways.
To meet these challenges, this paper will examine the data-oriented trends affecting consumer industries and retail, and how these organizations must seek more relevant and timely insights from information that continues to grow in speed, volume, and complexity.