Upping the travel ante with information management and analytics

Upping the travel ante with information management and analytics

Cover

With daunting volumes of data and low passenger satisfaction scores, the airline industry faces existing hurdles by modelling its business processes on the incentive of increasing customer loyalty.

This evolving, technologically advanced business model uses information from both direct and indirect channels – both unstructured and structured data sources – to gain deeper insight, drive efficiencies, and generate new talent models in order to produce differentiated customer buying experiences and overcome the big data challenge.

Vendor:
Hewlett-Packard Limited
Posted:
30 Jul 2013
Published:
31 Dec 2012
Format:
PDF
Length:
6 Page(s)
Type:
White Paper
Language:
English
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