In order to have an effective marketing campaign today, you need the right data. Analysis and customer marketing data can reveal opportunities that could be missed. Consistent customer data could improve your entire organization.
Consult this resource to find out how to improve your return on investment with collaboration and the proper data usage.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines