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Harnessing Customer Insights Using Big Data

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Today's customers are more empowered, more informed, and less loyal than ever. So how do you reach and maintain these fickle shoppers? Superior customer service and personalization seem to be differentiators, but in order to better understand your customers, you need to harness the power of big data - which is a difficult task for many companies.

In this helpful resource, discover how you can leverage the massive amounts of information at your disposal to glean valuable customer insights and deliver more personalized customer experiences.

Inside, go more in-depth with topics such as:

  • Customer use cases for big data
  • Supporting investments in big data technology
  • How to overcome big data obstacles
  • And more!

 

Vendor:
SAS
Posted:
30 Jul 2013
Published:
30 Apr 2013
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English

This resource is no longer available.