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Abandoned online baskets can be a rich source of revenue. July 2013
New research shows that, while online shopping, seven out of 10 shoppers abandon their online shopping carts for various reasons, such as not being able to speak to the retailer. E-commerce merchants are searching for ways to re-engage with shoppers to try to finalize the sale – and many are turning to shopping cart abandonment remarketing mechanisms.
Access this valuable resource to learn how basket abandonment does not necessarily have to be a bad thing. Inside, discover how to structure a successful remarketing campaign to:
- Inform your customers about the support you can offer in the checkout process
- Remind them about their abandoned items
- Create urgency for them to make a decision
- And get customers to complete checkout without being pushy or forceful