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Enterprise Content Management Strategies and Best Practices Classroom
In many organizations, content management systems are playing an increasingly key role in marketing and customer engagement efforts. This virtual classroom will provide IT, content management and business professionals with insight and practical information on how to deploy effective enterprise content management, Web content management and digital asset management systems, both on-premises and in the cloud. In a webcast presentation, consultant Geoffrey Bock offers advice on implementing a Web content management strategy that can help boost customer engagement, including delivery of content to mobile devices. In a companion podcast, Bock discusses common pitfalls and problems that can send a digital asset management program off-track, plus other DAM-related issues. And an article by SearchContentManagement.com executive editor Craig Stedman provides tips on deploying ECM and WCM systems in the cloud, including a set of project management dos and don'ts to keep in mind.