sponsored by IBM
Posted:  15 Jul 2013
Published:  31 Jan 2013
Format:  PDF
Length:  21  Page(s)
Type:  White Paper
Language:  English

You've probably heard that today, we're in the age of the "empowered customer" - with access to a wealth of information thanks to the Internet, customers are drastically changing the way products are sourced, manufactured, marketed, and sold.

As a result, businesses of all sizes are faced with a challenge: how can you meet these increased customer demands while managing product availability and improving customer service?

Luckily, this helpful resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers. Inside, find out how successful companies are:

  • Reducing supply chain cycle time
  • Improving marketing with customer data analytics
  • Personalizing e-commerce efforts for better customer experience
  • And more!

Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service Best Practices | Sales | Sales and Marketing Software | Supply Chain Management | Supply Chains

View All Resources sponsored by IBM

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